Investigating your options.
Purpose of this guide
This Career Guide has been designed to:
• highlight the many opportunities and benefits of working in the cut flower and foliage industry
• provide an overview of the range and broad categories of occupations that are associated with the industry
• identify job options and career pathways within the industry, from the farm through to the wholesale, retail, research and development sections of the supply chain
• provide practical information on the working environment and the range of duties associated with each job area
• consider the study or training requirements that may be involved in each job area
• illustrate the benefits of working in the industry through real stories shared by successful people from various parts of the supply chain.
The guide will help young people and school leavers who are examining career options and deciding on a career path. In particular, it can inform young people in regional and rural communities looking for primary production work options, as well as the wider flower industry. The information will also be useful to those seeking a career change, or those who are already involved in floriculture but are interested in learning about new options within the industry.
The purpose of the guide is not to provide comprehensive details on educational organisations, course content or job requirements. There are plenty of readily available resources from recognised organisations which specialise in that information. Rather, this guide will raise your awareness of the career possibilities offered by the flower industry. It encourages you to explore further to tailor a career pathway to suit your individual ambitions.
How to use the guide
The way you use this guide will depend on your need for information, your goals and your current level of understanding about the flower industry.
If you are looking to start a brand new career and are new to the industry, we recommend you read all the background information on the industry structure, the types of crops that are grown and the supply chain so that you have an understanding of the full picture before learning more about specific career choices.
If on the other hand you are already familiar with the industry, or you currently work within the industry but wish to expand into other areas, then the job profiles and career stories may be sufficient to provide information on how others have found their way into particular positions. Their stories provide a real and unique insight into the daily activities and career pathways behind each job area.
The section on training and qualifications is important to all readers, encouraging you to pursue your career path with a professional approach that will open up more doors in the future.